Orient Electric has started its mobile van activity in the state of Tamil Nadu to increase brand awareness and to reach out to smaller towns and rural markets. Orient Smart Mobile provides a display of its entire range of products including fans, home and kitchen appliances, coolers, water heaters, switches, lighting and switchgear products. It aims to reach out to the masses as well as to retailers and electricians and increase awareness for its product range. The mobile van, which will travel across key locations covering almost 40 towns in next 60 days, will also touch upon various electrical markets in the state.
Orient Electric has established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears.
