Yes Bank is looking to build a brand around its credit card business and aiming to double its customer base in the segment in the next two years. Also, the bank is targeting a four-fold rise in its book value over the next two years.
According to RBI data, the bank’s outstanding credit card at the end of September 2020 stood at 8,16,208, with value of transactions standing at Rs 490.76 crore. The bank will invest in technology as well as distribution besides forging more partnerships with merchants and others. To tap the opportunity amidst the pandemic, the bank recently launched 'Yes Private Prime' credit card, targeting the affluent and HNI customers.
Yes Bank is engaged in providing banking services, including corporate and institutional banking, financial markets, investment banking, corporate finance, branch banking, business and transaction banking, and wealth management.
