Orient Electric has expanded its fans range with new variants in line with the robust demand coming in from Tier-3 & 4 markets and rural parts of the country. The company has introduced two new fans namely Summer Breeze Pro and Rapid Air and has further plans to refresh an existing fan named Twister as well as augment the range in base, economy and decorative segments in the coming months. The launch is part of the company's plans to cash in on the positive rural sentiments to increase its fans market share in the next 12 months.
Orient Electric has established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears.
