Mahindra Group publishes findings of ‘Mahindra Good Business Study’

31 Dec 2020 Evaluate

The Mahindra Group has published the findings of the ‘Mahindra Good Business Study’, outlining revealing people’s changing definition of what a ‘Good Business’ actually means. The study, involving over 2,000 respondents across ten, Tier 1 and Tier 2 cities, aimed to better understand their perception of what actually makes for a ‘Good Business’ and how this shapes their expectations and decision-making as potential consumers, investors and employees.

The study, commissioned as part of the Mahindra Group’s 75th anniversary celebrations, revealed interesting insights about people’s ideas of what makes a ‘good business’ particularly during these paradigms shifting Covid times. The study uncovered that what constitutes a ‘Good Business’ is a deeply personal view, based on individual values and life experiences. Understanding this is no longer a matter of reputation-it has now become a key business issue.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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