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Tata Motors plans to introduce Tata Nano in US markets

20 Oct 2012 Evaluate

Tata Motors, country’s largest automotive company is likely to launch Tata Nano, in US by 2015. The car will be priced below $10,000 for the US market. Considering the popularity of small cars like the Mini Cooper and the Smart Fortwo, company expects that Nano's lower price tag will lure consumers. Nissan Versa, which is currently the cheapest retailing car at around $11,990 in US, will be the nearest competitor of Nano.

The company’s global sales declined by 4% and stood at 103,656 units in September. The global sales of all commercial vehicles, including those of Tata, Tata Daewoo and the Tata Hispano Carrocera range, was up by 3% in the month under review at 54,761 units. However, the company’s passenger vehicles sales last month were lower by 11% at 48,895 units.

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