BPCL gains on plans to introduce new loyalty card by March 2013

22 Oct 2012 Evaluate

BPCL is currently trading at Rs. 340.70, up by 1.40 points or 0.41% from its previous closing of Rs. 339.30 on the BSE.

The scrip opened at Rs. 339.70 and has touched a high and low of Rs. 342.65 and Rs. 336.00 respectively. So far 30245 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 394.60 on 12-Jul-2012 and a 52 week low of Rs. 229.53 on 05-Jan-2012.

Last one week high and low of the scrip stood at Rs. 353.10 and Rs. 336.00 respectively. The current market cap of the company is Rs. 24599.33 crore.

The promoters holding in the company stood at 54.93% while Institutions and Non-Institutions held 27.57% and 17.50% respectively.

Bharat Petroleum Corporation (BPCL) has decided to introduce a new loyalty card for its customers by March 2013. It plans to ink pact with banks, fast moving consumer goods companies, travel and airlines companies, which will enable card holders to get additional loyalty points. These points could be redeemed for a number of rewards and incentives.

The entity will launch this card in 10 cities across the country, in the first phase. The company is also thinking on an idea of converting the loyalty card into a prepaid card, whereby customers will be able to carry out their transactions. At present BPCL has PetroBonus and SmartFleet loyalty card.

BPCL Share Price

360.25 4.50 (1.26%)
05-Dec-2025 16:59 View Price Chart
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