EID Parry (India) is reportedly aiming to scale up its retail business while betting big on its branded and value-added products through its latest relaunch. Apart from more premium and contemporary new packaging, the company has extended its Sulphur free process sugar across all markets in south India. It is also planning to strengthen e-commerce and expand distribution of its branded range across south India.
EID Parry (India) is a significant player in Sugar with interests in promising areas of Bio Pesticides and Nutraceuticals. The company also has a significant presence in Farm Inputs business through its subsidiary, Coromandel International.