Cadbury India, the chocolate major has increased investment towards building a cold chain for its premium chocolate portfolio. The company has witnessed a ‘worm scare’ in its chocolates a couple of years ago, so it is making sure there are enough visi-coolers for its premium offerings.
At present, the company has 78,000 stores where it has set up cold chain facilities, as it is crucial for premium brands. Considering chocolates are more susceptible to weather conditions and can become a ‘molten mess’, Cadbury has become more vigilant at its points of sale.
