CEAT ropes in Rana Daggubati as brand ambassador for new range of bike tyres

15 Feb 2021 Evaluate

CEAT has roped in actor Rana Daggubati as its brand ambassador for promoting the 'Puncture Safe' range of bike tyres. As part of an integrated marketing campaign across all five southern states, Daggubati will feature in the new commercial for these tyres to be aired across TV and digital platforms.

The company has launched the tyres for motorcycles in Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Kerala, it said. The new commercial will also be aired during the ongoing India-England Test series.

CEAT is among the best tyre manufacturers in India. It manufactures a wide range of tyres for two-wheelers, three-wheelers, four-wheelers, tractors and tippers and trucks. Besides tyres, the company also manufactures and markets tubes and flaps.

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