Asian Paints strives to be a part of the consumer journey in not just building their homes but also making sure they look beautiful for years together. The exteriors of the house that are subject to a lot of adversities of nature and Asian Paints Ultima Protek with its Lamination Guard technology provides complete protection to the exteriors of the home from Rain, Dust and Sun, along with 10 Years of Performance Warranty.
Conceptualized by Ogilvy India, the new quirky ad for Ultima Protek is directed by the renowned director, Prasoon Pandey. This ad features the versatile Ranbir Kapoor in a never-seen-before avatar, as a Matchmaker, trying to find the right groom for a NRI girl travelling through a town that takes lamination to the next level and how their search ends at the perfect house. The campaign focuses on how only a house laminated with Ultima Protek stays truly protected from all elements of weather with the tagline, ‘Baarish, Dhoop aur Dhool ko Aane Do’.
Asian Paints is engaged in the business of manufacturing, selling and distribution of paints, coatings, products related to home decor, bath fittings and providing of related services. The Company's business segments are Paints and Home Improvement.
Company Name | CMP |
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Asian Paints | 2808.45 |
Berger Paints India | 505.30 |
Kansai Nerolac Paint | 274.50 |
Akzo Nobel India | 2402.05 |
Indigo Paints | 1314.00 |
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