Tata Power has launched its first ever pan-India Digital and Print ad campaign titled 'SOLAROOF' - 'Kamai Badhaye Dildaar Banaye'. The company, in collaboration with Wunderman Thompson India, has conceptualised - 'DILDAAR', a video asset, which promotes the concept of adoption of solar power at homes, offices, institutions and industries as a sustainable and economical solution to their energy needs.
The campaign effectively portrays Tata Power as a leading provider of solar rooftop solutions in India. It lays emphasis on the environmental needs and commercial benefits to inspire consumers to adopt environment-friendly energy solutions. In line with the government's aim to encourage the adoption of green energy solutions in India, Tata Power has created customisable solutions to cater to a diverse customer base ranging from Residential, MSMEs, SMEs, Commercial and Industrial.
Tata Power is India’s largest integrated power company.
