Confederation of Indian Industry (CII) and PricewaterhouseCoopers (PwC) in its ‘Entertainment and Media Outlook 2012’ report, has projected that the Indian entertainment and media (E&M) industry is likely to grow above Rs 1,75,000 crore over next five years, with a compounded annual growth rate of 17%. The forecast takes into account the advertising and subscription revenue growth rate in the sector, while India continues to enjoy being 14th largest E&M market in the world. The Indian E&M industry has been identified as the fastest growing, followed by China-14%, Russia-12% and Brazil-11%.
The report emphasizes that the print and television will continue to be the dominant players in the advertising industry even though the share of print is expected to decline, while burgeoning internet segment has the potential to outperform print sector by 2014. It also forecasts that television to have a 43% share of total advertising in India by 2016, with respect to 41% in print, where as in 2011, the print’s share was higher at 44% compared to television at 41%. Compounded annual growth rate for print sector is expected to be 9%.
The developed markets spend between 1.2% and 1.45% of their GDP in advertising. It also noted that in India, internet access and gaming segments are fastest-growing at 57% and 33% CAGR, respectively. Whereas gaming remains small contributor to the overall industry, as the popularity of mobile and online and social media gaming continues to grow. The report also confirmed that the growth in E&M industry will also aid in creating large-scale employment and will also help in achieving India’s goal of being a knowledge-driven economy through effective media.
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