India leads global CCI in Q3 with 121 points: Nielsen

31 Oct 2012 Evaluate

Amid government’s various strategies to trim down inflation through keener efforts and to garner more investments to the nation, Nielsen’s Global Survey of Consumer Confidence and Spending Intentions has noted that Consumer Confidence Index in India for third quarter of 2012 has topped the global sentiment with 121 points, albeit it has slipped three points compared to quarter three in the previous year. The survey was conducted from August 10 to September 7, 2012, with more than 29,000 online consumer respondents from 58 countries.

In the survey, about 62% of the respondents believed that the country is currently going through an economic slow-down. The consumer confidence index of India in quarter three has been weighed a little by the concerns on peaking inflation in conjunction with other economic and personal pressures, though the Indian consumer seems to have reconciled with the challenges. In Q3 of 2012, India and Indonesia has topped CCI with 119 points globally, followed by 118 points in Philippines.

It revealed that compared to last year same quarter employment confidence of Indian respondents has declined by 4% with 77%, while it remained constant with previous quarter same year. Though, only 49% of Indian respondents polled that this is a good period to buy things they want, compared to last year same period’s 54%. It also pointed out that the major concerns of Indian respondents continued to be job security with 22% and state of the economy with 14%.

It has reported that a large number of Indian consumers have changed their spending habits to save on household expenses with 79% online respondents admitting taking up such steps, up from 76% in the same quarter last year.

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