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M&M’s business unit ‘MFCWL’ eyeing growth of 35% this year

01 Nov 2012 Evaluate

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels (MFCWL), India’s No 1 multi-brand pre-owned car company, is eyeing a growth of 35% this year and will be selling over 46,000 vehicles of various brands. The company is targeting to sell around one lakh units of used cars by FY15.

The parent company M&M had so far invested Rs 200 crore in MFCWL. In FY12, the company had sold 34,200 units and over 85% of the cars it sold last fiscal were non-Mahindra brands. Since inception the five-year-old company has been clocking a CAGR of 40% by volume and in the first half it has clipped growth at 30% despite the new car industry managing just about 6% growth.

MFCWL which is Rs 1,000-crore company will be opening 500 outlets by FY15. Currently, it is present in 115 cities which will be scaled up to 125 by the end of the current fiscal. Of the 200 outlets, only five are owned and operated by the company while the rest are franchisee based model.

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