M&M launches initiative to support new tractor customers

17 May 2021 Evaluate

Mahindra & Mahindra (M&M) has launched an initiative to support its new tractor customers amid the second wave of the COVID-19 pandemic with provisions for health insurance of Rs 1 lakh and pre-approved emergency financial support to farmers.

Under its 'M-Protect COVID' plan, it aims to safeguard new Mahindra tractor customers and their families against the eventuality of contracting COVID-19.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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