Ruchi Soya Industries has made a foray into the nutraceuticals and wellness segment. To start with, the company is launching 10 products, including vitamin B12, iron complex, vitamin D, vitamin C and zinc complex, daily active, daily energy, weight gain, and omega. The entire product range offers 100 percent vegetarian nutrition. The company plans to use the joint branding of 'Patanjali' and 'Nutrela' for packaging, promotion, advertising and marketing the range of initial 10 products. The company aims to have a range of products across various product categories in the next one year.
Ruchi Soya Industries is a leading manufacturer and India’s largest marketer of healthier edible oils, soya food, premium table spread, vanaspati and bakery fats. It is also the highest exporter of soya meal, lecithin and other food ingredients from India.
