Emami has raised product prices on an average by four percent in the current fiscal (FY22) to offset the present input cost pressure that will help the company to retain a gross margin of 66-67 percent.
The company's long-awaited project Khoj that aims deeper rural reach to retain profitability momentum, has been launched in Uttar Pradesh with the relaxation of lockdown. The four areas of marketing, Emami, were focusing on e-commerce, standalone modern trade, chemist outlet expansion, and the fourth are projected Khoj.
Emami is the flagship company of the Emami Group and engaged in manufacturing products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.
