Tata Motors launches ‘16 saal bemisaal’ campaign

21 Jun 2021 Evaluate

Commemorating 16 strong years of the Tata Ace, Tata Motors has launched the new ‘16 saal bemisaal’ campaign. To celebrate this feat, Tata Motors has organised roadshows, wherein Tata Aces will travel across 10 states in the country. Tata Motors will leverage this opportunity to distribute medical facemasks in the wake of the COVID-19 pandemic.

The campaign will aim to showcase the benefits and rewards of starting a small-scale logistics business, especially in this pandemic-induced economic slowdown. Cumulatively, the Aces will travel a distance of around 4 lakh kilometres. Patrons will also be able to test drive the vehicle to gain a first-hand experience of its comfort and drivability.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.


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