Federation of Indian Exports Organisation (FIEO) has stated that the 'little ambitious' exports target of $400 billion for the current fiscal is achievable but it requires aggressive marketing strategy and venturing into new markets. FIEO President A Sakthivel also said that free trade agreements with countries including UK, Europe, Australia, and the US would help further push the country's exports.
He said that push for marketing may come from these agreements and such pacts will also help in attracting foreign investments particularly those looking at both the Indian markets and exports. He added ‘One of the reasons for the success of Vietnam, in attracting investment and relocating units, is its effective FTAs (free trade agreement) with the rest of the world. It is extremely encouraging that the government is moving simultaneously with many trade partners in this direction’.
He urged both the Industry and the government to increase their marketing budget. Sakthivel suggested the government to look into enhancing Market Access Initiative funds from the current level of Rs 200 crore and formulation of a scheme for marketing aimed to take exports to $1 trillion in the next five years may be rolled in with a minimum corpus of Rs 1,000 crore annually. FIEO also plans to create direct communication with all Missions and utilise its services to sell Indian products and services in the global markets. Further, he said ‘exports should be a national priority’ and all the stakeholders should work in tandem to achieve it.
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