Parag Milk Foods has forayed into the Fat-free milk variant under their premium milk brand Pride of Cows. The company plans on expanding their Bhagyalaxmi Dairy Farm, which supplies milk exclusively under ‘Pride of Cows’ brand, to more than 15,000 cows by 2026 and is therefore expanding the portfolio under this brand to create market for increased milk being produced. The Pride of cows Fat Free milk would be distributed across Mumbai, Pune, Surat and Delhi from June 28, 2021.
Parag Milk Foods, established in 1992, is the largest private dairy FMCG company with a pan India presence.