Parag Milk Foods’ annual revenue from premium milk brand 'Pride of Cows’ is aiming to reach Rs 400 crore by 2027-28 (FY28), following growing popularity for cows milk and value-added products including the newly launched fat-free milk. The company plans to expand its Bhagyalakshmi Dairy Farm, which supplies milk exclusively under 'Pride of Cows' brand, to over 15,000 cows by 2026 and is, therefore, expanding the portfolio under this brand to create a market for increased milk being produced. Fat-free milk will be available in Mumbai, Pune and Surat for Rs 120 per litre; while in Delhi, at Rs 140 per litre.
Parag Milk Foods, established in 1992, is the largest private dairy FMCG company with a pan India presence.
