Marico has acquired 60 percent stake in Apcos Naturals, the owner of Ayurvedic beauty brand ‘Just Herbs’. The stake will be acquired over a period of two years through primary infusion and secondary buy-outs. The investment is in line with Marico’s strategy to accelerate its digital transformation journey through building scalable digital-first brands, either organically or inorganically, as well as to premiumise its play in personal care.
Marico is one of India’s leading Consumer Products Group, in the global beauty and wellness space. Its products are sold in India and about 25 other countries in Asia and Africa.
