Bata India is planning to focus on expansion in small towns and online channels as part of its efforts to save cash through enhanced productivity, cost-reduction and tight inventory management to overcome the challenges of the pandemic. The company has adopted 'Survive, Revive, Revitalise and Thrive' strategy and is constantly monitoring the store level performance, driving sales through online channels and cost optimisation across all functions.
Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. The company’s four state-of-the-art production facilities are located strategically across India, producing all kinds of footwear. Currently, the company owns brands like Mocassino, Hush Puppies, Scholls, North Star, Power, Marie Claire, Bubblegummers, Ambassador, Comfit.
