CEAT inks pact with Adobe

21 Jul 2021 Evaluate

CEAT has partnered with the US software firm Adobe to develop a direct-to-consumer (D2C) business model with support from Tekno Point as an implementation partner. Powered by Adobe Experience Cloud applications, this partnership will enable Ceat to deliver a personalised and seamless digital experience for its customers and dealer partners across several touchpoints.

Customers can now buy online and do a pick-up and fitment at the nearest CEAT Shoppe or avail of doorstep fitment services (powered by TyresnMore). This also includes servicing and sanitisation of their vehicles from the safety of their homes.

CEAT is among the best tyre manufacturers in India. It manufactures a wide range of tyres for two-wheelers, three-wheelers, four-wheelers, tractors and tippers and trucks. Besides tyres, the company also manufactures and markets tubes and flaps.

CEAT Share Price

3781.25 -36.90 (-0.97%)
01-Jan-2026 13:53 View Price Chart
Peers
Company Name CMP
MRF 152047.00
Apollo Tyres 494.10
CEAT 3781.25
Balkrishna Inds. 2315.30
JK Tyres & Inds. 518.75
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