Britannia Industries is planning to gradually undertake price hike of its products to offset a sharp rise in cost, amid uncertainty arising out of the COVID-19 pandemic.The company, which is being cautiously optimistic, has infused Rs 130 crore in capacity building in the current fiscal. It is also eyeing at a greater revenue share from e-commerce which currently contributes two per cent.
Britannia Industries, one of the India’s biggest brands of the country. More-than-a-century old Britannia has launched big brands in FMCG Segment.
