Bata India is working on portfolio changes towards casuals and sneakers as part of its business growth plans and channel expansion through the franchise.
Bata, as part of its expansion strategy, aims for 30 per cent of its stores to be operated by the franchise in the next 3-4 years, and also looks for contribution from e-commerce to be in double-digit in coming years.
Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. The company’s four state-of-the-art production facilities are located strategically across India, producing all kinds of footwear. Currently, the company owns brands like Mocassino, Hush Puppies, Scholls, North Star, Power, Marie Claire, Bubblegummers, Ambassador, Comfit.
