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Govt to take 'balanced' approach on e-commerce rules: Consumer Affairs Secretary

08 Sep 2021 Evaluate

Consumer Affairs Secretary Leena Nandan has said that the government will take a balanced approach while finalizing the amendments proposed to the Consumer Protection (e-commerce) Rules as ‘wide and varied’ comments have been received from stakeholders. To protect the interest of consumers, she said the government has proposed key amendments to the Consumer Protection (e-commerce) Rules, 2020 which include a ban on fraudulent flash sales and misselling.

Nandan said ‘we have received a lot of suggestions. We will now have to come out with best formulations from the consumer perspective taking into account the wide and varied diverse views received on the draft rules. It would be difficult to give a timeline as many suggestions have come and all of them require deliberations and discussions. But it is certainly a work in progress.’

Asked about the implementation of e-commerce rules so far, the secretary said e-commerce was a relevant sector last year and continues to be even now. So, there have been concerted efforts by all the e-commerce entities. However, there are always emerging areas where one could have done better like rules could be sharpened, strengthened and focused.