Prism Cements’ business division Johnson Tiles, is merging all its product lines under its flagship Johnson identity. According to the plan its existing brands for vitrified tiles Marbonite and industrial tiles Endura will be re-branded as Johnson Marbonite and Johnson Endura respectively.
Johnson tiles has decided to undertake an intensive marketing campaign and will spend 2% to 3% of its revenues towards this, to establish its unified brand identity across the country. It has recently invested Rs 225 crore to increase the vitrified manufacturing capacity at its Silica JV unit in Andhra Pradesh.
