Eicher Motors’ arm to undertake motorcycling expedition to South Pole

14 Oct 2021 Evaluate

Eicher Motors’ motorcycle arm -- Royal Enfield is planning to undertake a motorcycling expedition to the South Pole to commemorate 120 years of the brand. It would mark 2021 with an ambitious attempt to push the boundaries of motorcycling possibilities. The expedition, which would feature the company's Himalayan bike, would attempt to reach the South Pole from the Ross Ice Shelf via the Leverett Glacier.

Eicher Motors is an India-based company, which is engaged in manufacturing automobile products and related components. The company operates in business verticals, including motorcycles, commercial vehicles and personal utility vehicles.

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