TVS Motor Company, third largest two-wheeler manufacturer in India is planning to start billings for the 125cc Phoenix commuter motorcycle from November 23, 2012. The company aims to dispatch around 7,000 units this month, going up to 15,000 bikes by March 2013.
The company has decided to establish a strong presence in the commuter segment which accounts for a major share of India’s motorcycles sales estimated to be around 4,00,000 units a month.