New Delhi Television's (NDTV's) digital media business -- NDTV Convergence has entered into 10-year deal with Nasdaq-listed Taboola that can cumulatively enable garner a revenue of Rs 750 crore.
The new decade-long deal is based on mutually-determined projections, including growth in traffic, and cumulatively can enable revenue of Rs 750 crore or USD 100 million for NDTV Convergence, contingent upon it meeting the targets assigned for different stages of the 10-year period. The deal also gives NDTV Convergence immediate access to Taboola's full portfolio of offerings for personalised content recommendations, editorial planning, monetisation and growth strategies
In 2018, NDTV Convergence had signed a 5-year deal with Taboola, a global leader in powering recommendations for the open web, helping people discover content they may like.
New Delhi Television operates as a television media company in India and internationally.
