Indo-National’s Nippo enters into list of India’s 1,000 most desired consumer brands 2021

10 Dec 2021 Evaluate

Indo-National’s Consumer Products brand ‘Nippo’ has entered the list of India’s 1,000 most desired consumer brand 2021 compiled by TRA list with a ranking of 367. Brand desirability has increased significantly and has moved ahead of ‘brand usage’ which indicates that consumers wish to use Nippo’s products even though they are not using presently.

Consumers have indicated that they connect the ‘Nippo’ brand with Attributes such as ‘Creativity’, ‘Trust’ and ‘Relevant Utility. The brand has been able to develop appeal in key buckets like millennials (Age Group 25-40 Years) while being favourably perceived by categories of mid-income and above. Further, there is a fairly even split across genders with the brand appealing to both male and females.

Indo-National (formerly, Nippo Batteries Company) is a leading manufacturer of dry-cell batteries in India. The company also offers Flashlights (torches), LED lights, Mosquito bats and emergency power back-up products.

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589.00 -2.80 (-0.47%)
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