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EaseMyTrip acquires brand and technology of ‘YoloBus’ to expand non-air business

16 Dec 2021 Evaluate

EaseMyTrip has acquired the brand name, technology, its team, running business and data expertise of ‘YoloBus’, a next generation premium intercity mobility platform. The acquisition will add a new revenue stream and fast track EaseMyTrip’s rapid growth in the non-air segment.

EaseMyTrip will leverage YoloBus’ full-stack technology-enabled platform to offer an enhanced and superior bus travel experience at delightful prices. EaseMyTrip patrons will be provided access to a next-generation mobility platform that offers safe, clean, comfortable and connected buses for seamless intercity travel. Recently, EaseMyTrip has also acquired Spree Hospitality and entered into a non-binding agreement offer with Traviate Online for the acquisition of the business.

Easy Trip Planners (EaseMyTrip) is the second largest online travel agency in India in terms of gross revenue.

Peers
Company Name CMP
Thomas Cook (India) 105.10
IRCTC 470.80
TBO Tek 1705.30
Le Travenues Techno 160.75
Yatra Online 103.75
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