TVS Motor launches ‘Phoenix 125 cc’ model in Andhra Pradesh

06 Dec 2012 Evaluate

TVS Motor Company, third largest two-wheeler manufacturer in India has unveiled ‘Phoenix 125 cc’ model in Andhra Pradesh market and is expecting to sell 20,000 Phoenix bikes in the next 3-5 months. The new Phoenix model launched by the company comes with premium features which would fill the product gap between the economy and the premium segments.

The company is selling about 1.6 lakh two wheelers in a month and is anticipating that sales of motorcycle will end on a flat note this year after gaining some of the lost ground in the remaining months on the back of new launches like Phoenix 125 cc model. The company so far has been facing a decline of 6% in motor cycle sales compared to last year.

The company has reported 2.11% decline in sales for the month of November 2012. The company has registered total sales of 171,837 units in passing month as against 175,535 units registered in same month previous year.

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