Vadilal Industries enters Indian flavored milk market, launches ‘Power Sip’

07 Dec 2012 Evaluate

Vadilal Industries has entered the Indian flavored milk market with its new ‘Power Sip’ under the Vadilal Quick Treat umbrella brand. This new initiative is part of the company’s long term strategy to offer a wider range of frozen food products to consumers and its first major product launch in the beverages market. The company will be utilizing its strong ice cream retail distribution network to make this new product a popular brand across India over the next few years.

Vadilal’s Power Sip will be offered in a 180 ml bottle priced at Rs 18 which has got three flavors - rose, elaichi and kesar. Besides, more flavors like chocolate, badam and coffee will follow in a few months. Further, no preservative are used in Power Sip and it has got a long shell life of six months.

Vadilal Industries is engaged in the manufacture and sale of ice-cream and processed food products. The company's ice-cream segment offers a range of ice creams and frozen desserts in packs, including cups, party packs, family bricks, dollies, cones, and candies.

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