Chennai-based, TVS Motor Company is introducing premium executive deluxe 125 cc motorcycle - Phoenix 125 in West Bengal. In terms of sales, the company has witnessed some slow down in West Bengal’s market for the last couple of years and penetration level is much lower than even Uttar Pradesh and Bihar.
The company has reported 2.11% decline in sales for the month of November 2012. The company has registered total sales of 171,837 units in passing month as against 175,535 units registered in same month previous year.