PNB Housing Finance is focussing on its high-yielding affordable housing business 'Unnati' in tier-II and -III cities and targets to operationalize 25 new branches by March this year. Besides, the housing financier targets to increase the Unnati business from 9 percent currently to about 12-14 percent going forward. The company opened 13 Unnati locations during the quarter ended December 2021.
The company initiated a transformational 'Project IGNITE' last fiscal year, aimed at boosting the affordable housing business, enhancing its core capabilities by catering to the self-employed segment as well as creating differentiators to beat the competition in the salaried segment loan market, among others.
PNB Housing Finance is a registered housing finance company with National Housing Bank (NHB). They provide housing loans to individuals and corporate bodies for construction, purchase, repair and up-gradation of houses.
