Aditya Birla Fashion and Retail (ABFRL) is planning to set up a platform for foraying into the Direct to Consumer (D2C) business. The Board of directors of the company in their meeting on February 4, 2022 has provided an omnibus approval to set up a new subsidiary towards building a portfolio of distinct, new-age, digital brands across categories in fashion, beauty and other allied lifestyle segments.
The D2C portfolio will be built through organic and inorganic means. This venture will initially be funded through ABFRL’s internal accruals. At an appropriate time, the company will look to bring in external capital to accelerate the growth journey.
The newly incorporated entity will organically incubate and also acquire promising and scalable D2C brands. Other than providing growth capital, ABFRL’s proposition is built around its strong operational expertise where it will utilize its rich experience and capabilities to scale up this portfolio.
Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.
