Maruti's Swift booking above 1 lakh units

26 Sep 2011 Evaluate

Maruti Suzuki, India’s (MSI) largest car maker has received bookings of 1.08 lakh units for its new Swift since its launch on August 17. The company had a problem in supply of Swift in the first part of this month after being affected by the labour issue at the plant however it is on the edge to normalize supply of the new model. Maruti expressed confidence that production constraints will have no impact on supplies for the festive season sales.

MSI is likely to reach the planned target of selling around 17,000-18,000 units a month of the new Swift as against 12,000 units with the previous version. Presently, the diesel Swift has a waiting period of six months while that of the petrol variant is between three to five months. The company expects good sales during the festive season, although the market sentiment is not too encouraging at the moment.

In order to encourage customers, MSI is also facilitating discounts, which is about 20% higher than what it had offered in the festive season last year. MSI expects that its volumes sales growth will be in single digits this fiscal as against 24.81% last fiscal to touch 12,71,005 units.

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