Aditya Birla Fashion collaborates with Accenture for digital transformation program

22 Feb 2022 Evaluate

Aditya Birla Fashion and Retail (ABFRL) has entered into collaboration with Accenture for a digital transformation program designed to drive growth, increase business agility and improve operational efficiency. As part of its transformation strategy, ABFRL has chosen Accenture to design, develop, and deploy an enterprise resource planning (ERP) system based on SAP S/4HANA to streamline business processes and improve visibility and accessibility of data across ABFRL.

The new ERP system will support ABFRL which owns brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England across stores in India to efficiently manage multiple fulfilment channels and consolidate disparate technology systems. It will be designed to enhance customer service by combining ABFRL’s manufacturing and retail functions into a digital core using SAP S/4HANA for Fashion and Vertical Business.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.

Aditya Birla Fashion Share Price

61.96 0.40 (0.65%)
27-Jan-2026 14:33 View Price Chart
Peers
Company Name CMP
Avenue Supermarts 3662.45
Trent 3762.85
Vishal Mega Mart 124.10
Aditya Birla Lifesty 103.00
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