To build customer confidence while travelling in the Covid-era, Thomas Cook (India) and its Group Company, SOTC Travel, have launched an innovative ‘Risk-free Holidays’ campaign. The brand campaign addresses the concerns of travellers and clarifies their doubts/ uncertainties associated with travelling again.
Travelling in the Covid-era can be challenging, more so keeping in mind the flux in travel and health guidelines. With vaccine acceptance and easing of restrictions, there is a strong pent-up desire, with travellers longing to re-start their international holidays. To make it simple and worry-free for customers, the Companies have launched a brand campaign that addresses all apprehensions, thereby streamlining their travel decision-making process.
Currently customer concerns could arise due to multiple reasons - from personal challenges to travel-health protocols, fear of contracting an infection on holiday, possibility of an unexpected issue/help needed while on tour, travelling with vaccinated passengers/staff or not, etc. This unique Risk-free Holidays campaign aims to reassure customers that Thomas Cook & SOTC will take care of the minutest concerns - whether physical, financial or mental safety, and thus ensure a smooth holiday.
Thomas Cook (India) is India’s leading integrated travel services company.
