GRM Overseas expands 10X brand by introducing packaged Wheat Flour

25 Feb 2022 Evaluate

GRM Overseas has further strengthened its 10X brand through the addition of packaged Wheat Flour ‘10X Shakti Chakki Fresh Atta’, in its Direct-to-Consumer (D2C) product offerings under its subsidiary GRM Foodkraft  (GFK). This is the second major D2C product offering by the company after the introduction of ‘10X Biryani Kit’ in December 2021.

Wheat flour is a staple food for most Indian households. India’s packaged wheat flour has a market size of Rs 220 billion and is growing at CAGR of 20%, with urban market occupying more than 90% of the overall market. However, with increased market penetration by the leading market players, rural market is also likely to report steady growth of packaged wheat flour in India. General macro factors like, growing disposable incomes, increasing consumption of bakery goods, changing lifestyles and growing technological advancements with easy access to internet are also pushing up the demand for packaged wheat flour.

GRM Overseas is presently engaged in the business of processing and sale of rice.

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