Tata Motors to deploy mobile showrooms in rural areas

03 Mar 2022 Evaluate

Tata Motors is deploying over 100 mobile showrooms across the country as part of an initiative to offer doorstep car buying experience in the rural areas. The initiative will help increase the company's reach in rural areas, which have high potential in terms of population and economy. A total of 103 mobile showrooms are being deployed across the country to enhance the company's brand awareness in rural parts of the country.

These mobile showrooms will help existing dealerships to offer a doorstep sales experience to customers and assist them with information about the new range of cars and SUVs, accessories, avail finance schemes, book a test drive and evaluate existing cars for exchange.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.

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