M&M signs pact with IIT Madras-incubated entity to launch campers in India

04 Mar 2022 Evaluate

Mahindra & Mahindra (M&M) has signed a pact with Campervan Factory, an IIT Madras-incubated research-based caravan manufacturing company, to launch campers in India. These well-equipped campers, based on the double-cab Bolero Camper Gold platform, will cater to the self-drive tourism segment that is gaining popularity in the country.

This is the first time that an Indian automotive OEM (original equipment manufacturer) has ventured into the caravan segment in India. As part of this agreement, the auto major will introduce innovative campervan designs and models in India that match international standards.

These will be developed with assistance from IIT Madras Advanced Manufacturing Technology Development Centre (AMTDC), International Centre for Clean Water (ICCW) for water management and waste disposal solutions and Saint Gobain Research Centre for their expertise in glazed solutions. Mahindra's entry into this segment fulfils the requirements of travel enthusiasts for whom the open road is the destination and those who want to enjoy the outdoors in complete freedom.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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