In a strategic initiative to capitalize on the high pent up travel desire post the third wave, Thomas Cook (India) and its Group Company, SOTC Travel, have organized India’s first physical consumer roadshows - across over 30 cities pan India. The holiday roadshows have been organized over weekends at viable catchment areas of India’s metros, mini metros like Pune and Tier 2 markets, including, Jaipur, Chandigarh, Hubli, Bhubaneswar, Patna, Indore, Bhopal, Mangaluru, Coimbatore, Kochi, Vijayawada, Surat, Baroda, etc.
On the back of positive announcements on easing of restrictions, reopening of borders, vaccine acceptance and reduced infection rates, the companies’ internal data reveals high pent up travel demand from Indian consumers. With the upcoming long weekends and school spring and summer breaks, over 85% of its customers have expressed keen interest to plan their holidays.
Thomas Cook (India) is India’s leading integrated travel services company.
