Shoppers Stop to convert Facebook fans to ‘loyal’ buyers

20 Dec 2012 Evaluate

Shoppers Stop is aiming to convert its 4 million fans on Facebook into a loyal customer base. It has observed that 70% of the revenue is generated from the 2.7 million loyalty card members, so it is planning to tap into possible synergies between its loyalty card members and the fan base on social media to create better business opportunities in the future.

The company’s loyalty card membership base has been growing between 15% and 18% with the addition of 4 lakh members every year, in spite of the slowdown. With a base of 2.7 million members already, the 15-year-old loyalty programme under the name of First Citizen is based on a membership charge of Rs 300.

Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.

Shoppers Stop Share Price

381.45 -5.20 (-1.34%)
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