ICICI Lombard General Insurance Company has launched UnbelievableButTrue, a digital campaign to promote BeFit - a rider policy that provides cashless OPD and also covers physiotherapy, virtual consultations, and teleconsultation sessions through the company’s signature IL TakeCare App and on the website along with other Health indemnity products. The campaign will take into its ambit digital marketing films, digital and social media platforms.
ICICI Lombard General Insurance Company offers its customers a comprehensive and well-diversified range of products, including motor, health, crop/weather, fire, personal accident, marine, engineering and liability insurance, through multiple distribution channels.