Thomas Cook (India) has earmarked the overseas education segment as a significant and growing opportunity. Having surpassed its pre-pandemic levels, the company has enhanced its Study Buddy student portfolio in a strategic initiative to target this viable segment.
In a focussed endeavour to support its student customers during the pandemic, the company’s Foreign Exchange business deployed its Digital First strategy to accelerate transition to its virtual platforms – ensuring safe and contactless processes. In addition to overseas remittances to provide urgent financial assistance to students and top up/reloads of their forex prepaid cards within 2 hours, the company’s forex teams launched a valuable Ghar pe Forex service – with doorstep delivery within 2 hours. The company’s internal data reiterates this opportunity with a strong uptick in demand, and hence to capitalise on the student opportunity, the company has enhanced its Study Buddy program.
Thomas Cook (India) is India’s leading integrated travel services company.
