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Thomas Cook enhances Study Buddy student portfolio

16 Mar 2022 Evaluate

Thomas Cook (India) has earmarked the overseas education segment as a significant and growing opportunity. Having surpassed its pre-pandemic levels, the company has enhanced its Study Buddy student portfolio in a strategic initiative to target this viable segment.

In a focussed endeavour to support its student customers during the pandemic, the company’s Foreign Exchange business deployed its Digital First strategy to accelerate transition to its virtual platforms – ensuring safe and contactless processes. In addition to overseas remittances to provide urgent financial assistance to students and top up/reloads of their forex prepaid cards within 2 hours, the company’s forex teams launched a valuable Ghar pe Forex service – with doorstep delivery within 2 hours. The company’s internal data reiterates this opportunity with a strong uptick in demand, and hence to capitalise on the student opportunity, the company has enhanced its Study Buddy program.

Thomas Cook (India) is India’s leading integrated travel services company.

Thomas Cook (India) Share Price

110.94 1.63 (1.49%)
17-Apr-2026 16:59 View Price Chart
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