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Bajaj Electricals surges on extending trademark agreement with Morphy Richards

Bajaj Electricals Ltd. | Consumer Durables - Domestic Appliances | Consumer Durables | BSE: 500031 | NSE: BAJAJELEC

23 Mar 2022 Evaluate

Bajaj Electricals is currently trading at Rs. 1062.40, up by 24.00 points or 2.31% from its previous closing of Rs. 1038.40 on the BSE.

The scrip opened at Rs. 1057.00 and has touched a high and low of Rs. 1077.00 and Rs. 1034.55 respectively. So far 17690 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 1588.55 on 17-Sep-2021 and a 52 week low of Rs. 911.05 on 25-Mar-2021.

Last one week high and low of the scrip stood at Rs. 1083.65 and Rs. 1018.05 respectively. The current market cap of the company is Rs. 12201.70 crore.

The promoters holding in the company stood at 63.01%, while Institutions and Non-Institutions held 23.36% and 13.64% respectively.

Bajaj Electricals has extended its trademark agreement with United Kingdom-based Morphy Richards (part of the Irish headquartered electrical appliances group Glen Dimplex), for usage of the Morphy Richards trademark for a further fifteen years with effect from July 01, 2022. The extension of the exclusive license will enable Bajaj Electricals to continue using the trademark Morphy Richards for producing, marketing and selling the home appliances in India and neighbouring territories (Nepal, Bhutan, Bangladesh, Maldives and Sri Lanka).

Bajaj Electricals has been exclusively offering this international brand to Indian consumers since April 2002 and has established it well in the premium home appliances segment. With the license renewal, the company will be able to further strengthen its multi-brand offerings and position in the Indian and neighbouring territories.

Bajaj Electricals is an electrical equipments manufacturing company. It is engaged in the manufacturing of domestic appliances such as water heaters, mixers, food processors, microwave ovens, air coolers, steam & dry irons, etc.

Bajaj Electricals Share Price

391.55 3.70 (0.95%)

17-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
Crompt.Greaves Cons.	261.25
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Bajaj Electricals	391.55
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Bajaj Electricals surges on extending trademark agreement with Morphy Richards

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