Fino Payments Bank has become the official Digital Payments Partner of the Rajasthan Royals for Season 15 of India’s biggest premier cricket competition. This association with the Rajasthan Royals (RR), the inaugural winners of the cricket competition in 2008 and often known as the most entertaining team in the competition, is Fino’s maiden foray with the mega sporting event.
The bank will have the opportunity to enhance its visibility to digitally savvy consumers who are associated with the Rajasthan Royals, the league and the sport of cricket as a whole. Rajasthan Royals has a large, enviable base of loyal fans in the social media space. Fino Payments Bank would see its core messages of convenience, accessibility, proximity and trust, reach these fans and get amplified through the franchise’s digital channels with the usage of various content buckets.
Fino Payments Bank is a scheduled commercial bank serving the emerging India market with its digital based financial services.
